ICALCom Proceedings is a conference proceeding organized by the Applied English Study Programs at the State Polytechnic of Malang. ICALCom is a platform for applied linguists and language educators to share insights and explore innovative approaches in the field of applied linguistics and language education.
D4 English for Business and Professional Communication Study Program, State Polytechnic of Malang
DEVELOPING ANIMATED VIDEOS FOR STUDENTS AT MIN 2 MALANG
This study aimed to design and develop animated videos as learning media to support students’ vocabulary in learning English at MIN 2 Malang. The background of this study was based on learning problems identified in grade 5, such as low student motivation, difficulty understanding English vocabulary, and the lack of effective media to support learning activities. Additionally, the need for teachers to access innovative and engaging learning media provides a strong foundation for developing this media. This study employed the Design and Development Research (DDR) approach using the ADDIE model, which included five stages: Analysis, Design, Development, Implementation, and Evaluation. Data collected using quantitative and qualitative methods, including expert validation and distributing questionnaires to 30 students and an English teacher. Expert validation results for content, language, and design indicated that this media was suitable for use, with ratings ranging from "good" to "very good." Student evaluations yielded positive responses, with an average score above 3 and a top score of 4 on the game feature that helps students recall the material. The teacher's assessment also scored very highly at 4.9 out of 5 (98%). In conclusion, the development of animated video media based on the ADDIE model proved to be effective, feasible, and engaging for supporting students’ English vocabulary. This media was recommended as an innovative learning tool to enhance students’ motivation and understanding of English at the elementary school level.
Animated Video, Learning Media, Vocabulary.
DEVELOPING A BILINGUAL WEBSITE WITH LINKS TO MARKETPLACE FOR DESHIN HANDMADE MSME
Deshin Handmade is a Micro, Small, and Medium Enterprise (MSME) operating in the craft sector. The business focuses on handmade bags made from unique materials such as cork fabric. Throughout its operations, Deshin Handmade has encountered challenges in conveying brand information to customers, especially global customers, during exhibitions. Therefore, this research was conducted to address this business challenge by developing a digital information platform in the form of an easily accessible bilingual website. This research employed the Design and Development Research (DDR) method with the aim of developing a bilingual website. The ADDIE model was used for the research stages: analysis, design, development, implementation, and evaluation. Data collection in this study included observation, interviews, and questionnaires. The result of this research is a website with bilingual features in both Indonesian and English. The website has five pages: Home, Our Journey, Catalogue, Articles, and FAQ (Frequently Asked Questions). The website's content consists of written text and visuals in the form of videos and images. The website features two videos located on the Home and Articles pages. Written content is focused on the Our Journey and Articles pages. The catalogue page provides interactive product images and detailed product specifications. The research findings can specifically benefit the Deshin Handmade MSME in reaching a wider audience, both locally and globally. This research is also expected to provide useful solutions and references for future researchers.
DESIGNING A BILINGUAL E-CATALOGUE FOR KRAFTIVIBES.MLG LINKED TO INSTAGRAM
Kraftivibes.mlg is an SME engaged in the creative field that uses Instagram as their business platform. Established in 2024, they sell various types of hand-crafted flower bouquets, starting from flowers made from satin fabric, decorative feathers, and their newest product; flower bouquets made from paper waste. This business is located in Wagir, Malang Regency. Kraftivibes.mlg owner targeting that the business could reach out to a wider customer and they wanted to begin the branch in Bali, Indonesia. The main purpose of this research is to support Kraftivibes.mlg by developing a bilingual e-catalogue. This research applied the Design and Development Research (DDR). The researcher chooses this method in developing a bilingual e-catalogue for Kraftivibes.mlg. This method is an effective and efficient method for developing products that serve as a theoretical reference in making bilingual e-catalogue steps. The researcher applied all stages of Analysis, Design, Development, Implementation, and Evaluation (ADDIE) models from Richey and Klein (2007). The result of the field testing of the bilingual e-catalogue received positive responses. This shows that the use of language, content, and design in the e-catalogue is considered appropriate and on target. Some aspects that received high scores include clarity of information, delivery of understandable product descriptions, and visually appealing design. This positive feedback is an indication that the e-catalogue can fulfil both informative and aesthetic functions. Thus, the e-catalogue is considered effective in supporting the professional promotion of Kraftivibes.mlg and is ready for use.
DEVELOPING A BILINGUAL WEBSITE LINKED TO SOCIAL MEDIA FOR HAMPARAN RINTIK BATIK SHIBORI MALANG
In today’s digital era, websites play an important role in promoting businesses and reaching a wider market, especially for Small and Medium Enterprises (SMEs). One of the SMEs in Malang that requires a structured online presence is Hamparan Rintik, a local creative business that specializes in fabric illustration using the shibori batik technique. Despite its activity on social media, the business does not have a proper website to present detailed product information and expand its market reach, since it already has international customers. Without a well-organized website, businesses may find it difficult to market their products effectively and appear less professionally managed in the eyes of customers. This research aimed to develop a bilingual website as a promotional media for Hamparan Rintik Batik Shibori Malang. This research used a Design and Development Research approach by Richey and Klein and followed the ADDIE development model by Branch, which consists of five systematic stages: Analysis, Design, Development, Implementation, and Evaluation. The data of this research were collected through interviews and questionnaires. The result of this research was a bilingual website that provides important information such as company profile, product catalogs, workshop information, and articles. The developed website was validated by an IT expert and a language expert to ensure that it met the technical and linguistic standards required for an effective and professional bilingual platform. A notable feature is an admin panel, which allows easy management of bilingual content so that both Indonesian and English versions can be inputted directly by the administrators. This website is expected to increase Hamparan Rintik’s visibility and expand its market reach, both locally and internationally.
AI-DRIVEN ANIMATION OF LOCAL FOLKTALES AS A MEDIUM FOR ENGLISH LANGUAGE LEARNING IN ELEMENTARY SCHOOL
Elementary school students in Indonesia face challenges in learning English, such as mother tongue influence, short attention spans, varied learning styles, and limited qualified teachers. Traditional textbooks often fail to engage them and reducing their motivation. To address this, the study was aimed at developing an English learning media in the form of animated local folktales application generated using AI. This study used Design and Development Research design. Moreover, ADDIE model used in developing product. The data collection was collected from an interview guide, observation fieldnotes, questionnaire. The application was developed using ChatGPT 4.0 for illustration, Runway for animations, Typecast for voice-overs, and Ezgif for video processing. Together, these tools enabled the creation of interactive and engaging English learning media. The findings indicated that the product in the form of application that consists of 8 local folktales from Malang received good feedback, as all the features in the application were appropriate for both teachers and elementary school students. This application presents interesting English learning topics with animations. So, the animated folktales application helps the teachers and students in creating a fun learning environment.
Developing Bilingual Social Media Content to Promote Desa Wisata Gunungsari Based on Five Content Pillars
Desa wisata Gunungsari in Batu City is a tourism village with various potentials that can attract both domestic and international visitors. To promote its existence, this research employed a design and development approach using the ADDIE model, which includes analysis, design, development, implementation, and evaluation. Data were collected through observation, interviews, and surveys. The product developed is bilingual social media content based on five content pillars: education, engagement, entertainment, promotion, and inspiration. Each video follows a structured storyline using AIDA and PAS strategies to maximize audience engagement. A total of 11 videos were produced, including 1 profile video, 2 educational videos, 2 engagement videos, 2 entertainment videos, 2 promotional videos, and 2 inspirational videos. The content was tested with 60 respondents, both domestic and international visitors, who were asked about their interest in visiting Gunungsari Village, their opinions on the displayed potential of the tourism village, and their willingness to follow the village’s TikTok account. The results showed that 57 respondents were interested in visiting, 58 liked the potential displayed by the Desa wisata Gunungsari, and 56 were willing to follow the TikTok account. Findings of the ‘implementation’ stage shows that the videos were uploaded to a dedicated TikTok account, serving as a promotional tool for Gunungsari village. The research suggests that future content should continue to be developed using the five content pillars to maintain engagement and attract more visitors.
INTEGRATING INTERACTIVE DIGITAL MEDIA FOR GRAMMAR INSTRUCTION: AN ADDIE-BASED FOR EMI CLASSROOMS
The rapid integration of digital media into higher education has transformed how language is taught and learned, especially within English Medium Instruction (EMI) environments. In such contexts, grammar often becomes a challenging yet essential component for students to communicate effectively and achieve academic success. Responding to this pedagogical need, this research designed and implemented interactive grammar learning material using the H5P (HTML5 Package) platform through Lumi. Guided by the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model, the project aimed to develop students’ engagement and grammatical understanding while promoting self-directed learning. A Design and Development Research (DDR) framework, combined with mixed methods, was employed to guide the creation, validation, and evaluation of the digital media. The expert evaluation by professionals in the areas of information technology and language education showed a high level of usability and pedagogical effectiveness (84.5 % and 87.8 %), leading to a slight revision for accessibility. While student field testing showed strong positive responses, with a satisfaction rate of 85.6% reflecting a high motivation, improved grammar understanding, and appreciation for self-independent learning and accessibility via mobile devices. These findings indicate that H5P integration effectively promotes self-independent and interactive language learning in higher education.
interactive digital media, H5P, ADDIE Model, LUMI, EMI
DESIGNING INTERACTIVE VOCABULARY LEARNING MEDIA FOR ENGLISH MEDIUM INSTRUCTION AT A STATE VOCATIONAL HIGHER EDUCATION INSTITUTION: AN ADDIE BASED DEVELOPMENT STUDY
This study aimed to design an interactive digital vocabulary book using H5P and Lumi for English Medium Instruction (EMI) at one state vocational higher education institution in Indonesia. The research was motivated by challenges in vocabulary mastery faced by students preparing for EMI programs. Employing the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) within a Design and Development Research (DDR) approach, the study used mixed methods including surveys, focus group discussions (FGDs), interviews, and expert validations. A Lumi-based interactive book was developed containing CEFR-aligned vocabulary (B1–C1 levels), multimedia elements, and interactive tasks (drag-and-drop, quizzes, audio, and video). Results indicated that students demonstrated improved vocabulary mastery, high engagement, and positive attitudes toward independent digital learning. Expert validation (language and IT) confirmed the product’s pedagogical and technical quality. User feedback also showed strong usability and motivation for independent study. The study concludes that the interactive vocabulary media is an effective tool for vocabulary enhancement, highly applicable to international preparatory programs.
interactive media, vocabulary learning, H5P, lumi, ADDIE model, independent learning, English Medium Instruction (EMI)
COMPOSING ENGLISH ARTICLES ON LINKEDIN AS A PROMOTIONAL MEDIUM FOR PT CARA BICARA MULTITALENTA
The emergence of social networking sites (SNS), such as LinkedIn, has slowly shifted its function from social media channels to promotional media. Its new function brings a positive advantage to PT Cara Bicara Multitalenta. The company has used LinkedIn as a promotional medium. However, the LinkedIn channel has not been optimally used for promotional activity compared to its Instagram and TikTok. Meanwhile, the company has massive business-to-business (B2B) potential customers. Therefore, this study aims to write English soft-selling articles using the design and development research (DDR) approach and adopting the ADDIE framework to develop the product. Three data collection methods were used in this study, including observation using field notes, interview using interview guidelines, and survey using a questionnaire. The results of this study are ten English soft-selling articles about communication skills and ten persuasive captions. The findings of this study showed that the articles loaded valuable and relevant information about communication skills, could subtly promote Carabicara’s product, attracted the reader’s attention with their appealing layout design, and the caption could raise the reader’s interest in reading the article. In conclusion, the product is worth implementing for the company as a marketing strategy and approach to broader potential customers.
Developing A Bilingual Website To Support Marketing Reach For Blitar's Souvenir Shop "O-ODABLI"
O-ODABLI is a souvenir shop in Blitar, recognized for its unique products. O-ODABLI has operated since 1969 and the best-selling product is Wajik Kletik. The primary objective of this research is to support O-ODABLI’s marketing reach by providing a bilingual website in English and Indonesian that can be understood and accessed by local and international audiences.This research applied the Design and Development Research method by (Richey & Klein, 2007). This method consists of five steps, including analysis, design, development, implementation, and evaluation. The researcher gathered the data using several methods of data collection such as observation, interview, and survey. Language and IT experts, and 34 respondents, were also involved to validate and evaluate the bilingual website as the product of this research. The validation shows that the O-ODABLI website has been successfully created and is functional as a promotional tool. The website has met the standards for quality websites. This is evidenced by the positive responses and reviews of potential customers, which indicate that the website is well-designed and ready for publication.
From Village to Voice: Using a Bilingual Guidebook to Boost English Writing Skill in Wonocoyo Tourism Villag
One of the most popular tourist destinations in Trenggalek Regency, East Java, is Wonocoyo Tourism Village (Desa Wisata Wonocoyo), renowned for its beaches and stunning natural surroundings. Owing to its potential, Wonocoyo Tourism Village is expected to draw visitors from abroad. This aligns with the Seratus Desa Wisata (SADEWA) slogan by Trenggalek Regency Government as by 2024, Trenggalek has already announced a goal to create 100 tourist communities. Among other things, the tour guides' proficiency in English needs to be substantially improved in order to boost the overall number of tourists visiting the town. Since writing is a productive English skill that tour guides greatly need to assist tourists, language proficiency is one of the most important skills to develop in English. The bilingual guidebook is one of the strategies employed. Both English and Bahasa Indonesia are the languages used in the textbook. Thus, the purpose of this study is to examine the proficiency of tour guides in English writing at Wonocoyo Tourism Village in Trenggalek Regency, East Java. The results demonstrated that the bilingual guidebook effectively improved the tour guides' English writing abilities, as evidenced by the variations in their scores before and after its use.
Bilingual guidebook, English writing skill
A CRITICAL DISCOURSE ANALYSIS OF NEWS COVERAGE ON “THE END OF TIKTOK SHOP TRANSACTIONS IN INDONESIA”
News media has become a very significant means of disseminating information to the general public in the era of social information explosion. The aim of this research is to explore and analyse the appraisal system in the news media CNBC, The Guardian and BBC that highlight the controversy of the end of Tiktok Shop transactions in Indonesia. In this research, the researcher used a qualitative descriptive approach because this research discusses the phenomenon of the End of TikTok Shop Transactions in Indonesia which took attention by international news media; from CNBC, The Guardian and BBC. In this research, the writer used language evaluation framework or the appraisal system proposed by Martin& Rose (2015). The research process of collecting data includes data analysis from specific to general themes, and the researcher's interpretation of the meaning of the data. Researchers applied a descriptive approach since the data is in the form of words and phrases. The findings revealed that the three media outlets employed different appraisal strategies to frame the issue: CNBC emphasized the economic and business impacts of the policy, The Guardian highlighted regulatory and consumer protection concerns, while BBC focused on the broader sociopolitical implications. Overall, the appraisal analysis demonstrates how evaluative language was strategically used to construct particular perspectives, influence readers’ perceptions, and shape the international discourse on Indonesia’s digital commerce regulation. This research contributes to the field of critical discourse analysis by showing how international media selectively construct meanings through evaluative language when reporting on policy changes in the Global South. It also provides insights into the interplay between language, media framing, and public perception in the digital economy, offering a framework that can be applied to analyze similar cases of media discourse on global economic and regulatory issues.
Critical Discourse Analysis, Tiktok, CNBC, The Guardian and BBC.
ATTITUDINAL ANALYSIS OF THAI LEARNERS ON ENGLISH MEMES
Language learners may experience anxiety when learning a foreign language; therefore, teachers must ensure that the environment is ideal for effective learning. This may be why language teachers chose to utilize memes in class to make the situation less stressful; yet, it can also be difficult due to cultural differences. That being the case, this paper wanted to explore the attitude of Thai Learners who were currently studying with the Stamford English Program at Stamford International University Hua Hin on English memes through group discussion with the use of the Appraisal Theory under Systemic Functional Linguistics. Through group discussions and the use of a qualitative approach linguistic analysis, the linguistic choices that revealed attitudinal meanings employed by Thai learners were investigated and analyzed to determine Thai learners' attitudes toward English memes. The findings highlighted that the learners employed Judgment the most, followed by Affect, and finally Appreciation. In terms of Judgments, learners relied more on personal judgment than moral judgment. Meanwhile for Affect meanings, learners used more happiness and unhappiness to communicate their feelings. With Appreciation, learners employed the evaluative resources more on quality. The study used the Attitude System in identifying Thai learners’ attitudes about English memes. The learners’ attitude gravitated towards emphasis on skills and competency, expression of admiration, and openness about their emotional state.
The Analysis of Persuasive Technique in The North Face and Columbia Video Advertisement
This study examines the persuasive techniques used in video advertisements for well-known outdoor brands, namely The North Face and Columbia. The main objective of this research is to describe the persuasive strategies employed by these brands to increase brand awareness and encourage consumer action (call to action) through video advertisements on their official YouTube channels. This research uses a qualitative method with a case study approach to analyze the phenomenon in depth. Ten videos from both brands were analysed, completed by direct observation and a questionnaire distributed to potential customers to understand how audiences perceive the persuasive aspects of the advertisements. The researcher applied Lamb’s Theory (2014) and the combination of Ekman’s Theory (2019) and Adler & Rodman’s Theory (2006). The analysis revealed that the most frequently used verbal persuasive technique in both brands is Imagery, which appeared 11 times. Regarding non-verbal persuasive techniques, Gesture was the most common, appearing 13 times. Overall, there were 82 findings which identified by the researcher. Furthermore, more than 50% of respondents, who were outdoor enthusiasts and brand users confirming the effectiveness of these persuasive techniques in capturing attention and influencing consumer attitudes toward the advertised products.
DEVELOPING A BILINGUAL CATALOG TO PROMOTELEMBAH BROMO
Lembah Bromo is an adventure-based tourist destination located in East Java. which offers various outdoor activities, such as river tubing, camping, outbound activities, grilling, and jeep trails. The promotion of Lembah Bomo remains limited, particularly for international tourists, due to the lack of English-language promotional materials. Therefore, the researchers developed a bilingual tourism catalog in English and Indonesian to boost the site’s accessibility for local and international tourists. The bilingual catalog was developed employing Richey and Klein (2009)’s Design and Development Research (DDR) method, following the five stages of the ADDIE model: analysis, design, development, implementation, and evaluation. Data collection was conducted in Lembah Bromo through interviews, field observations, documentation, and the use of questionnaires. The result of this research is a bilingual tourism catalog, available in both English and Indonesian, accessible in print and digital formats. The catalog has been validated by experts in the field of language, marketing, and design. The catalog was revised based on their suggestions. User testing was conducted by digitally distributing the catalog to 33 respondents, both local and international. Feedback indicated that the catalog was informative, visually appealing, and easy to understand. Based on the discussion, the catalog aligns with theory and user needs, although further improvements are needed for personalization and layout consistency.
Developing Bilingual Video and E-Catalog for Starplant's Social Media
Digital promotion is an important strategy for MSMEs to increase brand visibility and attract potential customers. Starplant, a local MSME specializing in ornamental plants, needed effective promotional content to reach both local and international audiences. To support this goal, Starplant needed promotional content that could be understood by both local and broader audiences. Therefore, this research aimed to develop bilingual digital promotional content in the form of videos and an e-catalog using Bahasa Indonesia and English. The study used the Design and Development Research (DDR) method with the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). The video production process included documentation, editing using CapCut and Alight Motion, and e-catalog design using Canva. The results were validated by language and content experts. The final products were published on Starplant’s Instagram and Facebook, with the e-catalog shared via a link in the Instagram bio. Based on audience engagement and questionnaire results, the content helped improve information clarity and made it easier for audiences to understand Starplant’s brand and product offerings. Most respondents agreed that the videos and catalog were informative, visually appealing, and easy to understand. This research shows that bilingual promotional content can be a helpful strategy for MSMEs to communicate effectively. Keywords: bilingual videos, bilingual e-catalog, social media, MSME.
DEVELOPING A BILINGUAL DOCUMENTARY VIDEO TO INTRODUCE SMALL BUSINESS “JG GLASS” WITH SUBTITLE
This research aims to design and develop a Documentary Video as a means to introduce and promote the JG Glass business in Malang Regency, Tumpang. The background of this research is that JG Glass did not have any media to carry out promotions or it can be said that JG Glass only promoted using traditional methods, namely door to door. This Documentary Video uses Indonesian for the subtitles and English for the voice over so that it can clarify the content of the Documentary Video and can widen its audience. The purpose of this research is to produce a documentary video that includes company profile, production process, and promotion. This research uses the Design and Development Research (DDR) by Richey & Klein (2005) which uses the procedures of Preliminary Study, Design, Development, Evaluation, Implementation, and Evaluation Data collection methods for this research are interviews, observations, and questionnaires. In addition to that, the researcher conducted expert validations that involved language, media, and owner expert to validate the documentary video product. The result of the research is a documentary video as a promotion which is divided into three parts, namely company profile, production process, and promotion with a total of approximately fifteen minutes which has an average of 4 - 5 minutes in one documentary video. The researcher also conducted a customer satisfaction survey to which resulted 3,83 or more than 90% of potential customers agreed with the development of a documentary video as a promotional tool.
Documentary Video, Promotion, Subtitle, Bilingual
INTEGRATING ENGLISH AND ENTREPRENEURSHIP THROUGH A DIGITAL MULTI-STAGE FUNNELING GAME-BASED LEARNING
This study aimed to develop an English digital multi-stage funneling game, titled "From Buzz to Buy – Marketing Funnel Game-Based Learning," to support entrepreneurship learning at Politeknik Negeri Malang. The development was motivated by the limited use of interactive digital tools and students’ difficulty in applying marketing funnel strategies in real contexts. Using a qualitative approach supported by descriptive quantitative data, this research employed the Design and Development Research (DDR) method and followed the ADDIE model, which includes analysis, design, development, implementation, and evaluation stages. Data were collected through classroom observations, student surveys, and interviews with the lecturer. The game was developed using Visual Studio Code and Figma, integrating the AIDA model (Attention, Interest, Desire, Action) with key English elements such as business vocabulary, comparative adjectives, and conditional sentences. The findings revealed that the game enhanced students’ engagement, improved their understanding of funneling concepts, and strengthened their English language skills in business contexts. The product, accessible through a web-based platform, proved to be an effective and practical learning medium and is recommended for use as a supplemental tool in entrepreneurship classes.
Developing Business Pitch Deck and Promotional Videos to Capture Investor for Potlot Warna Appaerel Malang
Potlot Warna Apparel Malang is a clothing company engaged in the fashion industry. Potlot Warna Apparel Malang is a growing company that offers customizable designs and is expanding its brand range. Potlot Warna Apparel Malang provides clothing design and production services according to customer requests. Currently, Potlot Warna Apparel Malang only reached out to customers through the community and personal relationships, but does not have a professional presentation media to attract investors, especially in today's digital era. This research is a type of design and development research. The media development process includes five stages, which are analysis, design, development, implementation, and evaluation. Data was collected through direct observation, interviews with the owners, and documentation. The products developed are pitch decks (Indonesian and English) and promotional videos with a total duration of 15 minutes designed to introduce business identity and attract potential local and international investors. The results of the research are two visual communication media that present the business background, market opportunity, business model, and investment request (pitch deck), as well as a visual narrative that describes the production process, business value, and testimonials from the team (promotional video). The media was tested on 30 respondents from among potential investors, and Instagram followers of Polot Warna Appparel Malang. Based on these results, the researcher suggests to Potlot Warna Apparel Malang to use this media actively in promotional activities and business presentations, and update the contents of the pitch deck and video regularly according to business developments. In addition, this media can be an important reference in building a broader and more sustainable business communication strategy.
THE USE OF AI IN WRITING ENGLISH ABSTRACT FOR FINAL PROJECTS OF CHECMICAL ENGINEERING STUDENTS
The rapid development of Artificial Intelligence (AI) has significantly influenced academic writing practices, especially in non-native English contexts. For students in technical fields such as Chemical Engineering, writing abstracts in English often becomes a big challenge. In this regard, AI tools are increasingly employed to overcome these difficulties. This study investigates the use of AI in writing English abstracts for final projects among Chemical Engineering students at Polinema. It focuses on three aspects: the types of AI programs used, the purposes of their use, and students’ perceptions of AI utilization. The findings reveal that ChatGPT is the most widely used AI tool among the students. The primary purpose of using AI is to improve grammar, followed by translation assistance. Furthermore, most students expressed positive perceptions of AI, considering it a helpful tool in writing English abstracts for their final reports and theses. These results suggest that AI has become an important support system in academic writing, particularly in enhancing language accuracy and efficiency.
LANGUAGE DIVERSITY IN COMMERCIAL SIGNAGE ON JALAN MARGONDA DEPOK
<a href="https://proceedings.icalcom.or.id/index.php/icalcom/This study investigates language diversity in commercial signage along Jalan Maronda, one of the busiest urban corridors in Depok, Indonesia. As a rapidly growing city adjacent to Jakarta, Depok has become a dynamic multilingual environment where languages intersect in public and commercial spaces. Using a linguistic landscape approach, this research examines the types of languages displayed on commercial signs, with particular attention to monolingual, bilingual, and multilingual practices. The findings reveal the monolingual signage is dominant, primarily in Bahasa Indonesia, which reflects the national language’s strong role as the medium of commerce and identity. English also appears as a monolingual choice, often used to convey modernity, prestige, and global orientation. Bilingual signage frequently combines Indonesian with English, representing both local accessibility and international appeal, while a smaller portion blends Bahasa Indonesia with regional languages, indicating cultural identity and community ties. Multilingual signs, though limited, incorporate combinations such as Bahasa Indonesia English Korean, and Bahasa Indonesia English Japanese, reflecting global cultural flows and the influence of foreign businesses or popular culture. The analysis suggests that language choices on signage are not merely functional but also index social meanings, including modernity, local identity, and globalization. Overall, Jalan Margonda’s commercial linguistic landscape exemplifies how languages are strategically used to attract diverse audiences, negotiate cultural identities, and symbolize socioeconomic aspirations in an urban Indonesian context.">This study investigates language diversity in commercial signage along Jalan Maronda, one of the busiest urban corridors in Depok, Indonesia. As a rapidly growing city adjacent to Jakarta, Depok has become a dynamic multilingual environment where languages intersect in public and commercial spaces. Using a linguistic landscape approach, this research examines the types of languages displayed on commercial signs, with particular attention to monolingual, bilingual, and multilingual practices. The findings reveal the monolingual signage is dominant, primarily in Bahasa Indonesia, which reflects the national language’s strong role as the medium of commerce and identity. English also appears as a monolingual choice, often used to convey modernity, prestige, and global orientation. Bilingual signage frequently combines Indonesian with English, representing both local accessibility and international appeal, while a smaller portion blends Bahasa Indonesia with regional languages, indicating cultural identity and community ties. Multilingual signs, though limited, incorporate combinations such as Bahasa Indonesia English Korean, and Bahasa Indonesia English Japanese, reflecting global cultural flows and the influence of foreign businesses or popular culture. The analysis suggests that language choices on signage are not merely functional but also index social meanings, including modernity, local identity, and globalization. Overall, Jalan Margonda’s commercial linguistic landscape exemplifies how languages are strategically used to attract diverse audiences, negotiate cultural identities, and symbolize socioeconomic aspirations in an urban Indonesian context.
Incorporating Project-Based Language Learning (PBLL) in the English for Academic Purposes (EAP) Classroom
Project-Based Language Learning (PBLL) is considered a transformative approach which contributes to creating a student-centered language learning classroom, promoting learner autonomy. Specifically, PBLL encourages students to use authentic language in real-time context, tailoring it to suit the intended purpose, without isolating the usage to classroom tasks. Taking this into consideration, the present study was conducted in an English for Academic Purposes Classroom to investigate undergraduates’ perspectives towards PBLL, and the participants were first-year undergraduates following a degree programme related to Social Sciences. In this study, incorporating PBLL, participants were required to conduct a mini project, collecting data through interviews from the community based on a chosen topic. The main purpose of this task was to teach participants the target language through their major, while motivating them to engage in a real-time research experience. In this mixed-method action research, data were collected from the participants through a questionnaire and focus group discussions. The collected data was analyzed statistically and thematically. The findings of the study indicated that participants preferred the project introduced, and they agreed that it was a novel experience, which provided them with first-hand opportunities in learning the fundamentals of conducting interviews whilst improving their knowledge in culture and society. Nevertheless, the participants claimed that the project was a learning experience, in terms of not only improving their language skills, but also improving their knowledge in the major. Thus, it can be concluded that Project-Based Language Learning greatly promotes language acquisition in an authentic context, fostering collaborative learning and autonomy.
PROMOTING MALANG TOURIST DESTINATIONS WITH BILINGUAL WEBSITE ARTICLES: A CONTENT DEVELOPMENT APPROACH
Malang is rich in cultural and natural attractions, yet the promotion of its tourism through bilingual content remains limited. Most existing tourism websites are presented in Indonesian, hindering international tourists from accessing reliable and engaging information. Without the development of bilingual content, Malang’s tourism potential cannot be fully realized, risking lower visibility and engagement from international audiences. This research aims to develop bilingual articles for Ladub’s tourism website, a platform under Dako Brand & Communication that promotes destinations and culinary experiences in Malang. The goal is to enhance accessibility and support international tourism promotion through informative, structured, and culturally relevant English-language articles. This study applies the Design and Development Research (DDR) method, which includes five stages: analysis, design, development, implementation, and evaluation. Data were collected through interviews with the brand owner, distribution of questionnaires to users, and validation by three experts in content writing, website design, and tourism. The researcher focused on four categories: beaches, temples, hiking spots, and culinary. All articles were written in both English and Indonesian, supported by original photos, SEO strategies, and a user-friendly interface on a WordPress-based website. The final product is a bilingual tourism website containing informative and well-structured articles. Validator feedback and user testing confirmed the content’s quality and effectiveness in promoting Malang tourism. This study highlights the importance of bilingual content articles in boosting tourism visibility.
DIALOGIC ENGAGEMENT IN EMI THROUGH DIGITAL STORYTELLING: INSIGHTS FROM A SOUTHEAST ASIAN COLLABORATION
This study explores how digital storytelling enhances dialogic engagement in English as a Medium of Instruction (EMI) in a Southeast Asian collaboration. The research engaged two teachers and seven Filipino and Indonesian students collaboratively co-authoring a digital storybook through WhatsApp and Canva. Chat transcripts, reflections, and the final product were analyzed thematically to identify the teacher–student and student–student interaction patterns. Findings reveal that digital storytelling created a shared communicative space where participants negotiated meaning, scaffolded language, and co-constructed knowledge. WhatsApp enabled sustained, low-stakes interaction, while teacher facilitation promoted learner autonomy. The study demonstrates how accessible digital tools can transform EMI into a dialogic, collaborative practice that fosters engagement, confidence, and intercultural awareness.
DEVELOPING A BILINGUAL COMPANY PROFILE AND PROMOTIONAL VIDEOS FOR ACALA BROMO TRIP
Acala Bromo Trip is a local travel agency focusing on tour services to the Mount Bromo area in East Java. Based on an interview with the owner, Acala lacked bilingual promotional materials in reaching potential international tourists. Therefore, this research aims to develop a bilingual company profile video and promotional videos to expand Acala Bromo Trip’s market reach by offering information about Acala Bromo Trip presented in English and Indonesian. This research employs a Design and Development Research (DDR) approach, focusing on product development using the ADDIE model, which consists of five systematic phases: analysis, design, development, implementation, and evaluation. Data were collected through interviews with the owner, analysis of Acala’s Instagram account, a needs analysis survey, expert validation, and a product evaluation survey. During the analysis phase, the researcher identified the lack of English-language content and the absence of an official company profile video as major barriers to expanding the business to the international market. The researcher planned the conceptual ideas for the videos, including visual concepts and storyboards, in the design phase. In the development phase, the researcher created the narration script, completed the storyboard, translated the script, recorded the voice-over, and edited the videos. Expert validation was also done to assess the quality of the videos. The implementation phase involved publishing the videos on the researcher’s Instagram account in collaboration with Acala. Field testing was carried out, and the results showed that each video effectively delivers clear, engaging, and well-organized content that enhances audience understanding of Acala Bromo Trip's services and has high-quality visuals and accurate bilingual subtitles so they can successfully support tourism promotion and interest among potential travelers. The final product of this research consists of one bilingual company profile video and ten promotional videos featuring Indonesian voice-over and English subtitles. These videos are ready to be published on Acala’s official Instagram account as part of their digital promotion strategy aimed at reaching both domestic and international audiences.
DEVELOPING A BILINGUAL WEBSITE FOR PT. CILIWUNGCAMP NUSANTARA GROUP
This research focuses on developing a bilingual website for PT. Ciliwungcamp Nusantara Group, a company specializing in tourism services and event organizing in Malang. The website serves as both an informational hub and a promotional tool to expand the company’s reach, particularly to international tourists. The study employs the Design and Development Research (DDR) approach, using the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). Data collection involved staff interviews, direct observation, and expert validation in content and language. The final product is a responsive, user-friendly bilingual website in Indonesian and English. It presents company information, service details, tour packages, glamping options, educational tourism programs, and local event offerings. Developed collaboratively by the researcher, the company, and a web vendor, the site emphasizes professional presentation through curated visuals, consistent typography, structured navigation, and accessible bilingual content. This platform is expected to enhance PT. Ciliwungcamp Nusantara Group’s digital presence and improve engagement with both local and international audiences.
DEVELOPING A BILINGUAL E-GUIDEBOOK OF MOJOKERTO CITY FOR THE GOVERNMENT OF MOJOKERTO CITY
Indonesia’s rich natural beauty and cultural diversity make it a promising tourism destination, with Mojokerto City in East Java showing significant potential to attract both local and foreign tourists. This study aimed to develop a bilingual e-guidebook to effectively showcase Mojokerto City’s tourism assets and provide accurate, engaging information for diverse visitors. This study used a Design and Development Research (DDR) approach based on the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). Data were collected through observations and questionnaires to identify the needs and content for the bilingual e-guidebook. It was designed in A5 format using Canva, incorporating detailed descriptions, images, and travel tips about local attractions, culinary specialties, accommodations, and souvenir shops. Validation by language and design experts confirmed the guidebook’s quality, with field-testing indicating high feasibility and usability. The final product is a comprehensive 75-pages of bilingual e-guidebook in Bahasa Indonesia and English, aimed at improving information accessibility for tourists with different language backgrounds. This bilingual e-guidebook serves as a practical resource to enhance tourism experience and support the development of Mojokerto City as a notable travel destination in East Java, Indonesia.
AN ANALYSIS OF COMMUNICATION STRATEGIES USED IN ‘WHAT IS UP, INDONESIA?’ PODCAST FEATURING ANIES BASWEDAN
In the current era of globalization, innovation has emerged in the digital world, especially in audiovisual media, one of which is podcasts. Podcasts usually offer unique themes and topics that can be accessed by everyone on the internet. One popular podcast is the WIUI channel on YouTube, which shows perspectives from experts who are competent in their fields. WIUI channel is designed as a learning channel for Indonesians who grew up abroad. This research uses a qualitative research method with data collection conducted using observation and documentation. This research aims to analyze and demonstrate communication strategies and also compile communication tips that can be implemented from the podcast. Kasper & Kellerman's (2014) communication strategy is used as the basic theory of this research. Researcher analyzed and calculated the communication strategies found by watching the full video and collecting the documents, then each strategy was described. The results of the research showed that there are thirteen communication strategies were used, namely repetition (79.82%), restructuring (8.97%), appeal for assistance (2.69%), message abandonment (2.69%), foreignizing (0.90%), semantic contiguity (0.90%), gesture (0.90%), literal translation (0.90%), approximation (0.45%), borrowing (0.45%), explication (0.45%), formal reduction (0.45%), and ostension (0.45%). The other seven strategies, word coinage, circumlocution, overexplicitness, exemplification, message replacement, topic avoidance, and mime, were not found. Repetition strategy was the most frequently used strategy. The researcher advised the hosts and guest speaker not to use repetition strategy continuously, so that the podcast does not seem monotonous.
Sentence Complexity in Scientific Writing:An Analysis of Abstracts from Transpublika Publications
The use of complex sentences is an important feature of scientific writing because it represents logical relationships between ideas more systematically. However, there are still variations in how complex sentence structures are applied in scientific articles. Ineffective use of these structures is believed to affect both the readability and overall quality of publications. Based on this phenomenon, this study aims to analyse the use of complex sentences in scientific articles published online. This study employed a qualitative descriptive approach with quantitative support to analyze syntactic structures in scientific abstracts published by Transpublika Publisher within one-year period (2024). Using purposive sampling, we compiled a corpus of 1,293 sentences from research article abstracts. Each sentence was classified by type (simple, complex, compound, compound-complex) based on clause structure and conjunction usage. Based on an analysis, this study identifies a distinct syntactic profile in scientific abstracts that balances clarity with complexity. In this case, simple sentences constitute the majority (49.88%), followed by complex sentences (41.39%), while compound (5.18%) and compound-complex sentences (3.55%) appear significantly less frequently. This evidence suggests authors prioritize direct communication of key findings while maintaining the ability to express detailed logical relationships. Thus, the use of complex sentences with connectors such as that, which, and because demonstrates effective academic expression of causal and qualifying relationships.
DEVELOPING A BILINGUAL E-GUIDEBOOK FOR TOYOMARTO’S TOURISM PROMOTION
Toyomarto Tourism Village, located in Singosari Subdistrict, Malang Regency, offers various tourist attractions such as natural, cultural, historical, educational, MSME products, and traditional ceremonies. However, there is a lack of easily accessible information media. Therefore, this research aims to develop a bilingual e-guidebook to provide complete and easily accessible information for local and international tourists. This research utilizes the Design and Development Research method, which includes five stages: analysis, design, development, implementation, and evaluation. Data were collected through observation, interviews, and questionnaires. Then, to obtain different perspectives, the writer has the foreign respondents. The product was validated by language, content, and design experts before implementation. The result is a bilingual e-guidebook entitled “Toyomarto Tourism Village Bilingual E-Guidebook” written in Indonesian and English. The e-guidebook contains complete information on tourist attractions, local products, traditional ceremonies, and tour packages. The field test results showed a positive response, with an average score of 4 out of 5. This e-guidebook is expected to improve the travel experience and become a reliable medium for tourists exploring Toyomarto Tourism Village.
Bilingual, E-Guidebook, Toyomarto Tourism Village
Ayuni Nariswari Salya Nugraini Ayuni Nariswari Salya Nugraini