DEVELOPING A BILINGUAL WEBSITE FOR KAMPUNG WISATA TENUN IKAT BANDAR KIDUL AS LINKED TO MARKETPLACE

Abstract

To support the expansion target to the global market, marketing is essential so that tenun ikat produced by the Kampung Wisata Tenun Ikat Bandar Kidul can be known by a wider audience. This study aimed to develop a bilingual website for Kampung Wisata Tenun Ikat Bandar Kidul that linked to the Marketplace. In this study, the researcher followed five ADDIE model procedures: Analysis, Design, Development, Implementation and Evaluation. The product of this research is bilingual website presented in Bahasa Indonesia and English. The website was built using Node.js for flexibility. Additionally, the writer used HTML, Cascading Style Sheets (CSS), Bootstrap, and PHP Native to build the UI components of the website. The website consists of several information related Kampung Wisata Tenun Ikat Bandar Kidul, including the products, description, news, and gallery about Tenun ikat produced by Kampung Wisata Tenun Ikat Bandar Kidul. The product was uploaded to marketplace such as Shopee and Tokopedia and linked to the website. The website meets the criteria in Usability, Design, Navigation System, and Compatibility.