Developing Bilingual Video and E-Catalog for Starplant's Social Media

Abstract

Digital promotion is an important strategy for MSMEs to increase brand visibility and attract potential customers. Starplant, a local MSME specializing in ornamental plants, needed effective promotional content to reach both local and international audiences. To support this goal, Starplant needed promotional content that could be understood by both local and broader audiences. Therefore, this research aimed to develop bilingual digital promotional content in the form of videos and an e-catalog using Bahasa Indonesia and English.

The study used the Design and Development Research (DDR) method with the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). The video production process included documentation, editing using CapCut and Alight Motion, and e-catalog design using Canva. The results were validated by language and content experts. The final products were published on Starplant’s Instagram and Facebook, with the e-catalog shared via a link in the Instagram bio.

Based on audience engagement and questionnaire results, the content helped improve information clarity and made it easier for audiences to understand Starplant’s brand and product offerings. Most respondents agreed that the videos and catalog were informative, visually appealing, and easy to understand. This research shows that bilingual promotional content can be a helpful strategy for MSMEs to communicate effectively.

Keywords: bilingual videos, bilingual e-catalog, social media, MSME.