PROMOTING MALANG TOURIST DESTINATIONS WITH BILINGUAL WEBSITE ARTICLES: A CONTENT DEVELOPMENT APPROACH

Abstract

Malang is rich in cultural and natural attractions, yet the promotion of its tourism through bilingual content remains limited. Most existing tourism websites are presented in Indonesian, hindering international tourists from accessing reliable and engaging information. Without the development of bilingual content, Malang’s tourism potential cannot be fully realized, risking lower visibility and engagement from international audiences. This research aims to develop bilingual articles for Ladub’s tourism website, a platform under Dako Brand & Communication that promotes destinations and culinary experiences in Malang. The goal is to enhance accessibility and support international tourism promotion through informative, structured, and culturally relevant English-language articles. This study applies the Design and Development Research (DDR) method, which includes five stages: analysis, design, development, implementation, and evaluation. Data were collected through interviews with the brand owner, distribution of questionnaires to users, and validation by three experts in content writing, website design, and tourism. The researcher focused on four categories: beaches, temples, hiking spots, and culinary. All articles were written in both English and Indonesian, supported by original photos, SEO strategies, and a user-friendly interface on a WordPress-based website. The final product is a bilingual tourism website containing informative and well-structured articles. Validator feedback and user testing confirmed the content’s quality and effectiveness in promoting Malang tourism. This study highlights the importance of bilingual content articles in boosting tourism visibility.