Developing A Bilingual Website To Support Marketing Reach For Blitar's Souvenir Shop "O-ODABLI"

Abstract

O-ODABLI is a souvenir shop in Blitar, recognized for its unique products. O-ODABLI has operated since 1969 and the best-selling product is Wajik Kletik. The primary objective of this research is to support O-ODABLI’s marketing reach by providing a bilingual website in English and Indonesian that can be understood and accessed by local and international audiences.This research applied the Design and Development Research method by (Richey & Klein, 2007). This method consists of five steps, including analysis, design, development, implementation, and evaluation. The researcher gathered the data using several methods of data collection such as observation, interview, and survey. Language and IT experts, and 34 respondents, were also involved to validate and evaluate the bilingual website as the product of this research. The validation shows that the O-ODABLI website has been successfully created and is functional as a promotional tool. The website has met the standards for quality websites. This is evidenced by the positive responses and reviews of potential customers, which indicate that the website is well-designed and ready for publication.