A CRITICAL DISCOURSE ANALYSIS OF NEWS COVERAGE ON “THE END OF TIKTOK SHOP TRANSACTIONS IN INDONESIA”

Abstract

News media has become a very significant means of disseminating information to the general public in the era of social information explosion. The aim of this research is to explore and analyse the appraisal system in the news media CNBC, The Guardian and BBC that highlight the controversy of the end of Tiktok Shop transactions in Indonesia. In this research, the researcher used a qualitative descriptive approach because this research discusses the phenomenon of the End of TikTok Shop Transactions in Indonesia which took attention by international news media; from CNBC, The Guardian and BBC. In this research, the writer used language evaluation framework or the appraisal system proposed by Martin& Rose (2015). The research process of collecting data includes data analysis from specific to general themes, and the researcher's interpretation of the meaning of the data. Researchers applied a descriptive approach since the data is in the form of words and phrases. The findings revealed that the three media outlets employed different appraisal strategies to frame the issue: CNBC emphasized the economic and business impacts of the policy, The Guardian highlighted regulatory and consumer protection concerns, while BBC focused on the broader sociopolitical implications. Overall, the appraisal analysis demonstrates how evaluative language was strategically used to construct particular perspectives, influence readers’ perceptions, and shape the international discourse on Indonesia’s digital commerce regulation. This research contributes to the field of critical discourse analysis by showing how international media selectively construct meanings through evaluative language when reporting on policy changes in the Global South. It also provides insights into the interplay between language, media framing, and public perception in the digital economy, offering a framework that can be applied to analyze similar cases of media discourse on global economic and regulatory issues.