Developing a Bilingual Guidebook for Corporate Communication Division in a Multinational FMCG Company

Abstract

This study was completed with the objective of creating a bilingual guidebook for the Corporate Communication Department of a multinational company in the FMCG industry. The department is responsible for communication with third parties, including organizing tours of the factory for visitors. Through observations and interviews, it was observed and composed that the division members experienced difficulties in the field of English communication, which resulted in a lack of information dissemination to the international visitors. This inspired the researcher to develop a user-friendly bilingual guidebook as a tool for enhancing English language proficiency. The guidebook was developed using the Design and Development Research (DDR) method by Richey & Klein (2009), which consists of five phases: Analysis, Design, Development, Implementation, and Evaluation (ADDIE). The aim was to create a bilingual guidebook containing technical terms, commonly used phrases, example dialogues, and presentation script to assist the Corporate Communication Division to communicate. The bilingual guidebook contains several chapters formatted in parallel and top-bottom in order to understand the context easily as the result of the research. Based on field testing and expert validation feedback, the bilingual guidebook was informative and practical. The respondents also agreed that the guidebook increase their ability to communicate in professional setting using English.