Developing Bilingual Promotional Videos for Rumah Bunga Cafe

Abstract

In today’s digital era, promotional videos have become powerful marketing tools to reach wider audiences. Rumah Bunga Café, located in Nongkojajar, Pasuruan, aims to attract both local and international tourists through effective marketing strategies. However, the café faces challenges in producing bilingual promotional content due to limited skills.

The purpose of this study was to develop bilingual promotional videos using Indonesian and English to help the café promote its products and ambience more effectively. This study applied the Design and Development Research (DDR) method using the ADDIE model: Analysis, Design, Development, Implementation, and Evaluation.

Data were collected through interviews, observations, and questionnaires. The bilingual videos were categorized into three concepts: introduction, ambience, and menu. Editing was conducted using CapCut, involving real human voice-overs, subtitles, and music.

The final videos were uploaded on Instagram and TikTok. Evaluation showed that the videos were well-received and effective in reaching a broader audience. In conclusion, the bilingual promotional videos successfully addressed the communication gap and helped Rumah Bunga Café improve its visibility and engagement.