Developing Business Pitch Deck and Promotional Videos to Capture Investor for Potlot Warna Appaerel Malang

Abstract

Potlot Warna Apparel Malang is a clothing company engaged in the fashion industry. Potlot Warna Apparel Malang is a growing company that offers customizable designs and is expanding its brand range. Potlot Warna Apparel Malang provides clothing design and production services according to customer requests. Currently, Potlot Warna Apparel Malang only reached out to customers through the community and personal relationships, but does not have a professional presentation media to attract investors, especially in today's digital era. This research is a type of design and development research. The media development process includes five stages, which are analysis, design, development, implementation, and evaluation. Data was collected through direct observation, interviews with the owners, and documentation. The products developed are pitch decks (Indonesian and English) and promotional videos with a total duration of 15 minutes designed to introduce business identity and attract potential local and international investors. The results of the research are two visual communication media that present the business background, market opportunity, business model, and investment request (pitch deck), as well as a visual narrative that describes the production process, business value, and testimonials from the team (promotional video). The media was tested on 30 respondents from among potential investors, and Instagram followers of Polot Warna Appparel Malang. Based on these results, the researcher suggests to Potlot Warna Apparel Malang to use this media actively in promotional activities and business presentations, and update the contents of the pitch deck and video regularly according to business developments. In addition, this media can be an important reference in building a broader and more sustainable business communication strategy.